Google advertising is one of the most popular and widely used advertising platforms in a digital marketing strategy today. It is a proven method that has benefited many businesses.
For businesses, especially local businesses, there is a lot of potentials, as, over time, discoveries of people near me have created more opportunities for local businesses with the advent of smart mobile devices.
With the help of a specialized digital marketing company in Google Ads Management, what can a local business do to tap on the huge opportunities offered by Google Ads to create more leads, traffic, and conversions?
Here are some tips:
Ad extensions are additional pieces of information that are added to your ad giving users more information about your business. Ad extensions may include information such as contact numbers, reviews, additional links to your website, etc. Your ad extension must be selected according to your specific goals for creating ads, and your partner Google advertising company can help you with this.
Local Ads is an ad format on Google Ads, designed specifically for local businesses that offer a specific service. These ads have excellent performance as they are very relevant for the search. An additional benefit of local service ads is that they give the business more prominence on Google Maps and will be displayed on ‘Near me’ searches.
Run ads with different keywords to find out which ones will convert well. The best performing keywords can be used for your SEO purposes.
Use local keywords
Using local words for keywords and copy can attract shoppers a lot and instill a sense of pride in your local community. Also, it can be beneficial for you to use local landmarks and places.
If you are new to the business and want fast results, invest your money in Google advertising services. This advertising service is faster than SEO. Well, both Google advertising and Search Engine Optimization (SEO) are digital marketing strategies that drive quality and bring traffic to your website. With SEO, it takes months or years to show you desired results. But, using Google ads will give you instant results.
Customized landing page
It is very important to note that every advertising campaign should have its own landing page, and should not divert traffic from ads to your website. Just imagine how frustrating it would be for a customer interested in a specific product to reach your website landing page that showcases thousands of products, and have to search through each one to find out what they are interested in. Such a scenario will only produce results. Creating highly targeted landing pages that are directly relevant to advertising is a great way to increase your conversion rate. Landing pages should be attractive and compelling as well as fast-loading and should include a specific call-to-action.
Re-marketing for people who have already visited your website is a great way to increase conversions because these are people who have or still have an interest in buying your products.